Values which meet the aspirations of users

Freedom, authenticity, well-being – values that are associated with leisure vehicles and are fully in line with the aspirations of today’s society. The mobility and freedom of movement which they provide enable users to set off at any time, especially in the off-season, away from conventional tourist routes and often into the open countryside. The modern vehicles, combining optimum comfort with attractive prices, also enable users to benefit from constant improvements in equipment.

Depending on their tastes and personal preferences, users can opt for total freedom with the motor caravan or take advantage of the extensive equipment and friendly environment of campsites and open-air hotels with a caravan or mobile home.

The demographic factor

Longer life expectancy coupled with the ageing of the baby-boomers are two major demographic trends that are contributing to the development of the leisure vehicle sector in Europe. The growth of the middle-aged clientele, Trigano’s target market, is set to continue at least until 2015. These customers, aged between 55 and 65, are keen to make full use of their free time, while enhancing their quality of life. They subscribe to a large extent to the values associated with the motor caravan.

Another recent trend is the passion for leisure vehicles among young couples, with or without children, who increasingly wish to pursue activities in harmony with nature.

Motor caravans

With a unique brand portfolio (Chausson, Challenger, Benimar, Eura Mobil, Karmann Mobil, CI, Roller Team, Arca, Auto-Trail, Autostar and Font Vendôme) and a presence in all segments (A-class, coachbuilt, low-profile, van), Trigano occupies a leading position in the European motor caravan market. In order to keep in step with the tastes and needs of users, Trigano’s product offering is constantly enriched and the product ranges are continually modernised, with numerous innovations relating in particular to comfort, autonomy and the organisation of the vehicles’ interior space.

Caravans

Trigano is present in the rigid caravan segment (touring and residential) under the Caravelair, Sterckeman, La Mancelle and Trigano brands and in the trailer tent segment under the Jamet and Trigano brands. Trigano sells around 10,000 caravans each year. Due to the use of similar components and manufacturing techniques and common distribution networks, there are also numerous synergies between caravans and motor caravans.

Leisure vehicle accessories

Trigano has a solid position as a European leader in this segment, with eight establishments in the four main markets (France, Italy, Germany, UK). The varied range of accessories is intended for motor caravans, caravans and mobile homes in order to increase their autonomy (electrical equipment, gas, fuel cells etc.) and improve their comfort (interior and exterior equipment, cooking utensils etc.).

Services

Trigano also offers a range of services to complement its sales activity:

• Motor caravan rentals through Trois Soleils (a partner of Hertz) and DRM,
• Sales of rented stays in mobile homes through Mistercamp and Api Club,
• The financing of leisure vehicles through Loisirs Finance.

Mobile homes

Trigano sells almost a thousand mobile homes annually to campsites, tour operators and private customers and offers a wide range of models, both in terms of dimensions and in terms of interior and exterior fittings.